HAVANNA REBRAND

PROJECT BRIEF:
Rebrand the iconic sweet manufacturer in Argentina, HAVANNA, towards an education-focused approach targeted to international markets. Include: A limited edition package design celebrating Argentina’s iconic locations and the shared experience of enjoying alfajores. Employ a Ben & Jerry's inspired style which evokes a sense of friendliness, pride and celebration. Also, create a concept poster of an educational advertising campaign explaining the origin and cultural significance of their products.